Chargebacks are a good thing. Small business owners will probably disagree, but the chargeback program is a form of consumer protection provided by card-issuing banks designed to hold businesses accountable for failure to deliver their products or services. They occur when a customer contacts their bank to dispute the legitimacy of a payment appearing on their credit card statement and the bank forcibly reverses the transaction, returning the funds to the consumer.
Shopping carts are an essential part of the customer experience. Yet for many merchants, shopping carts are an afterthought that merely serves to complete a sale. Some businesses make the mistake of investing most of their resources towards building their web store while overlooking their chosen shopping cart module.
Find all the Shopping Carts that integrate with Payza in one convenient guide. There is a new resource in the Payza Reference Center that provides merchants with a list of all the shopping cart modules
There’s no question that today’s small business owners are highly tech-savvy, it’s basically a job requirement for operating any kind of online enterprise. With such a vast and complex e-commerce landscape, it can be challenging for one person to manage all aspects related to an online business. Although you may not know what API stands for, if you operate an online business, you use them every day.
People often fear the new, it’s human nature. But we’ve now reached the tipping point of the digital economy, when people are finally shedding the distrust of new technologies. And why not? An e-wallet is not fundamentally different from a wallet; it’s just updated to suit our current needs. And affiliate marketing is not fundamentally different from traditional marketing, it’s just adapted to the way people now behave in the digital economy.
Back-to-School season is behind us and that means consumers can take a well-deserved break from their shopping duties. Businesses, on the other hand, get no such break. The gap between Labour Day and Thanksgiving is a very important one: it’s the time when online retailers need to take a good hard look at their security practices and make sure they’re up to snuff in time for the demanding holiday shopping season.
Selling Online More Than Just Payments: Understanding Consumers and Cross-Border E-Commerce in Europe
Europe is a hotbed of omnichannel consumers with 54% of retailers selling through at least three different channels and, thanks to the Single Euro Payments Area (SEPA) regulations, it has never been easier for you to start selling there. If you are thinking of starting an e-commerce website and targeting European consumers, you need to consider more than just payments if you want your business to succeed. And while the Euro and SEPA may have harmonized a fragmented European market (regarding payments), Europe remains as culturally, linguistically, and economically diverse as ever.
In e-commerce, for the most part, you have full control over customer experience; it is within your power to ensure that customers enjoy browsing your website and ordering your products. But once the product is bought and paid for, that doesn’t mean your job is over. Delivery is just as important to the customer experience.
Growth is central to the success and survival of any business. If you’re running your own small business, this is especially true. For a merchant just getting their business off the ground, one of the toughest challenges is going from the point where you’re fighting for every sale like your livelihood depends on it (because it does) to the point where the business takes off under its own momentum. Introducing an online component to your store can make all the difference.
In most industries today, small business owners will find that e-commerce is the only true route to success. If you’ve already built your online business and are now struggling to turn a small but devoted customer base into a large and vocal fandom, maybe it’s time to recruit your customers to sell your product for you. If you’ve already come this far, maybe it’s time to look into affiliate marketing.