Payza Launches Page for Merchants: Presenting the PayzaSales Facebook Page!

Payza Sales Facebook Page

When signing up for your Payza Account, determine whether a Personal or Business Account is right for you. If you’re an online business owner, or thinking of becoming one, sign up for a Payza Business Account.

As a merchant, you might have questions about Payza and the payments industry, and we want to keep you up to date with all our business-related Payza releases and blog posts. That is why we have now launched a social media page aimed solely at merchants: The PayzaSales Facebook Page.

There, we will keep you informed about Payza updates for Business Account members, tips and tricks for online business owners, payments industry trends, consumers and e-commerce in countries and regions all over the world, and more! Also, if you have any business-related questions, you can send us a private message and our Business Team will answer you!

With a Payza Business Account, merchants have access to many great features: accept online payments by credit card, Bitcoin, or e-wallet, make payouts in both fiat currency and Bitcoin, and so much more. Now, the PayzaSales Facebook Page gives you the opportunity to connect with other business owners and professionals in order to take full advantage of your business account. Having a Payza Business Account gives you more than just a simple and secure way to process online payments. With Payza, you get a wide range of business tools to help you run your business more efficiently. Learn more about a Payza Business Account here: Payza Business Account Features.

So what are you waiting for? Check out the PayzaSales Facebook Page today and give us a like and a follow!

For more information about Payza, be sure to subscribe to the Payza Blog and follow us on Twitter and Facebook as well.

Country Spotlight: South Korea Shows Strong E-commerce Growth

Country Spotlight: South Korea

South Korea is a hot topic right now, with the 2018 Winter Olympics taking place in Pyeongchang, but something else is also happening in South Korea: strong e-commerce growth.

South Korea is one of the biggest e-commerce markets worldwide, the third largest e-commerce market in Asia, and has the highest e-commerce penetration in the Asia Pacific region. This is thanks to strong technological and mobile adoptions; South Koreans are described as well-educated, informed, and unmatched in their technological abilities.

Over a third of South Koreans spend more than half of their monthly income on online shopping. Between 2012 and 2013, online shopping grew from 9.7% to 10.9% of total retail sales. Cross-border commerce is also growing rapidly; imports from foreign e-commerce websites rose 47% in 2013.

Unless otherwise noted, figures in this article are sourced from:

South Korean Consumers

  • Total population: 51.16 million (2018)
  • Internet penetration: 92.72% (2016)
  • Mobile penetration: 110% (2013)
  • Online shoppers: 30.5 million (2017)
  • E-commerce sales: $21.38 billion (2017)
  • M-commerce sales: $3.08 billion (2016)
  • E-commerce annual growth rate: 20.5% (2016)

M-commerce in South Korea is a major driver of the country’s impressive e-commerce growth. M-commerce is booming here, largely due to the fact that South Korea has some of the fastest average internet connection speeds worldwide and a high penetration of smartphones. Between 2011 and 2013, the m-commerce market grew 2.5 times faster than the US, and between 2015 and 2016, purchases made on a mobile phone increased from $22 billion to $31 billion, an increase of 41.8%.

Competition between e-commerce companies in South Korea is increasing and the delivery process is one place where merchants try to stand out. Merchants should offer a quick delivery service to attract and keep South Korean customers who expect fast and trackable deliveries when they shop online. Many South Koreans companies offer same-day deliveries so international merchants must offer better prices to compete. Studies indicate that South Korean customers tend to accept a longer delivery time if it means getting a better price.

The South Korean market is highly penetrated by electronic payments. The most popular payment methods include card payments and alternative payment methods such as money transfers (non-cash payments: wire transfers, electronic fund transfers, online bank transfers), and mobile payments. E-wallet payment methods are not common in the South Korean market.

Major buying holidays in South Korea include Chu-seok (the 15th day of the 8th lunar month), Seollal (Lunar New Year’s Day), Parents’ Day (May 8th) and Children’s Day (May 5th). However, since South Koreans love to shop cross-border, they also follow foreign countries’ buying holidays, such as Black Friday, to find the best deals.

In 2017, fashion was the leading product category in South Korea, followed by Toys, Hobby & DIY. Other popular product categories for online shopping include Online Travel, and Home Electronics & Appliances.

Drivers and Barriers

Driver: Strong Cross-border Commerce Numbers

Cross-border e-commerce is exploding in South Korea, reaching $1.6 billion in 2016. In 2013, cross-border credit card spending grew 15.4% while domestic credit card spending grew only 3.2%. Many consumers here have discovered that products are less expensive overseas. This is because South Korean retailers have agreements with manufacturers that let them charge higher costs for products. This means that consumers have to pay up to nine times higher prices for local products compared to overseas ones!

Barrier: Protection of Privacy

Since 2014, South Korea has been strengthening its rules concerning privacy for personal data. International merchants should review the Personal Information Protection Act (PIPA) and ministerial data privacy/spam regulations before entering this market, as these can restrict e-commerce for companies that manage their user-data on international servers.

Driver: Cryptocurrencies

South Korea is one of the world’s biggest markets for Bitcoin. In 2017, South Korea was named the world’s third-largest Bitcoin market, after Japan and the US, according to market tracker Coinhills. More than three out of ten salaried workers have invested in cryptocurrencies. In January, it was also reported that the number of cryptocurrency app users in South Korea has increased to around 2 million users. Online merchants here have started to realize the value in offering cryptocurrency payments as a way to make payments more convenient for consumers.

Barrier: Domestic Sales Events

South Koreans who shop online are always looking for the best deals and they expect special sales on holidays. Prices drop and sales volumes increase dramatically during buying holidays such as Chu-seok and Seollal. South Korean consumers also look for deals during non-domestic buying holidays, such as Black Friday and Boxing Day. If you plan to compete with domestic companies, you must be prepared to offer big sales promotions during the South Korean holiday seasons.

South Korean E-Commerce Facts

  • The third biggest e-commerce market in Asia.
  • Has the highest e-commerce penetration in the Asia Pacific region.
  • Over a third of South Koreans spend more than half of their monthly income on online shopping.
  • M-commerce is a major driver of the e-commerce growth.
  • The most popular payment methods include credit cards, wire transfers, electronic fund transfers, online bank transfers, and mobile payments.
  • The biggest buying holidays are Chu-seok (the 15th day of the 8th lunar month),Seollal (Lunar New Year’s Day), and Black Friday (the day after American Thanksgiving).
  • The most popular product categories for online shopping are Fashion, Toys, Hobby, DIY, Travels & Reservation Services, and Home Electronics & Appliances.

As the e-commerce market continues to grow in South Korea, the popularity of cross-border commerce continues to grow as well. South Koreans shop at international online stores to find the best deals. If you can undercut the high prices of local merchants, South Korea could be a very profitable market for you.

Expanding into a new cross-border market is always a challenge, but it can be very rewarding if done right. For the latest news and information about how to scale up your e-commerce enterprise into an international success, subscribe to the Payza Blog and follow us on Facebook and Twitter.

Regional Spotlight: Consumers and E-commerce in Scandinavia

Scandinavia e-commerce

E-commerce in Scandinavia is blossoming, reaching a total value of €17.1 billion in 2015, an increase from €15.4 billion in 2014. Scandinavians love to shop online because they can do it whenever they like and online shopping is considered to be cheaper than shopping in physical stores. Consumers also feel they have a better selection when shopping online.

As an e-commerce merchant, Scandinavia is a region you’ll want to get to know.

Cross-border e-commerce in Scandinavia is very popular. Over one-third of online consumers in this region make purchases from international merchants every month. In 2016, purchases from cross-border merchants totaled €5.4 billion euros, 25% of the total e-commerce consumption in the region.

The most popular countries in Scandinavia to purchase from are the UK, Germany, the US, China, and Sweden. The most popular products purchased online are clothing and footwear, followed by media (including books, films, and video games), and home electronics.

If you plan to sell to consumers in Scandinavia, keep in mind that not all Scandinavian countries have adopted the Euro. Only Finland uses the Euro. Swedes, Norwegians, and Danes prefer to shop with their own currency: the Swedish Krona, the Norwegian Krone, and the Danish Krone (which all mean “Crown”).

Unless otherwise noted, figures in this article are sourced from:


Sweden is the third-largest country in the EU by area and the most active e-commerce nation in Scandinavia. E-commerce in Sweden is widespread thanks to a strong Swedish mail order tradition and powerful retail brands. E-commerce accounted for 6% of the country’s total retail sales in 2017. Between 2013 and 2017, e-commerce in Sweden increased by 45%, from almost €8 billion to over €11.5 billion.

Online shopping is very popular in Sweden. Almost three in four Swedish households order something online every year and almost three in ten Swedes order something online at least once a month.

When targeting consumers in Sweden, it is important to know that most Swedes prefer paying by debit or credit card when making a purchase. The second most popular option is to pay by invoice, followed by direct bank payment.

The popularity of m-commerce is growing in Sweden, with more and more consumers using their smartphone or tablet for their online shopping. The number of mobile users increased by 79% in 2016! Payment methods and mobile websites have improved notably during a short period of time, which has helped m-commerce become more popular in Sweden.

It is important to be aware of certain customer protection rules in Sweden if you plan to sell here: online providers must indicate their contact details on their website, clearly identify any advertising, and protect against spam.

Consumers in Sweden

  • Total population: 9.98 million (2018)
  • Internet users: 92% (2016)
  • Online shoppers: 5.8 million (2016)
  • Average spending per online shopper: €1,668 (2016)
  • E-commerce sales: €9.7 billion (2015)
  • E-commerce annual growth rate: 12.0% (2015)


Norway is known as a wealthy country; in 2016, Norway was ranked as the 4th richest in the world per capita.

For international merchants, Norway is an interesting country to focus on. In a 2015 survey of European online shoppers, Norwegians were the most likely to shop on foreign sites, with 46% of the Norwegian population participating in international e-commerce.

Norway is one of the easiest countries to deliver to in the world, an important detail for merchants who want to expand to new markets. When deciding which payment methods to offer to Norwegian consumers, they prefer paying by credit cards, followed by paying by e-wallet, cash on delivery and bank transfer.

M-commerce sales are not as popular in Norway as it is in Sweden. Many people here (83% in 2017) still prefer to shop via desktop instead of via tablet or smartphone.

Consumers in Norway

  • Total population: 5.3 million (2018)
  • Internet penetration: 87.4% (2017)
  • Online shoppers: 3.2 million (2016)
  • Average spending per online shopper: €2,467 (2016)
  • E-commerce sales: €7.9 billion (2015)
  • E-commerce annual growth rate: 1.7% (2015)


The Danish e-commerce market is small but mature. This country is among the world leaders when it comes to digital development and has the highest smartphone penetration in the world (77%). In 2016, Danish e-commerce saw an increase of 15.88% compared to the year before, but the online retail industry in Denmark accounted for only about 10% of the country’s total retail turnover. This number is growing each year though, and cross-border e-commerce in Denmark is also growing as Danish consumers buy more goods and services online.

Danes love to shop online. Not only does this country have a very high number of internet users, but data from Eurostat showed that 79% of all Danish internet users shopped online in 2012. In 2016, an estimated 32% of Danish online shoppers made international purchases. One reason Danes like to shop at foreign e-commerce websites is that they can find better prices than at Danish online stores.

In Denmark, the most popular payment methods are local ones such as Dankort, the national debit card of Denmark (which also functions as a credit card abroad), and MobilePay, a mobile payment solution by Danske Bank. It is important for merchants who want to do business in Denmark to be able to provide local payment options.

M-commerce in Denmark is growing. Owners of smartphones and tablets make online purchases more frequently than other consumers, which is why merchants should make sure they offer mobile-friendly websites for this market.

Consumers in Denmark 

  • Total population: 5.75 million (2018) 
  • Internet users: 5.4 million/96.1% (2017) 
  • Online shoppers: 3.7 million (2016) 
  • Average spending per online shopper: €3,111 (2016)
  • E-commerce sales: €13.84 billion (2016) 
  • E-commerce annual growth rate: 17.9% (2015)


Finland presents a large e-commerce market but still has some catching up to do. Finland lags behind in e-commerce in comparison to the other Scandinavian countries and Finns shop online less than their neighbors do. In 2015, Finland saw a 9.6% e-commerce growth but there is definitely more room for e-commerce in Finland to grow. Foreign retailers are a very important part of e-commerce in Finland, as Finns rely on foreign retailers for online purchases. Almost 50% of Finnish online shoppers made purchases abroad in 2017.

Internet penetration in Finland keeps growing: there is a steady increase here in internet subscribers, internet users and internet accessibility. The two biggest reasons for Finns to shop online are the greater variety of goods and the lower prices compared to brick and mortar shops.

The most popular payment methods in Finland are debit and credit cards, direct bank payment, invoice, and e-wallets or online payment options. Finns like having a range of different payment options to choose from, but the most important payment methods that merchants should offer are payment cards and direct bank payment.

As with Norway, m-commerce has not really taken off in the Finnish market yet. Mobile websites are still important for online retailers since mobile devices are often used for research and comparing prices, but three out of four online purchases in Finland are made from a computer. Less than 20% of Finns have used a cellphone or a tablet to purchase products. However, trends show that the Finnish m-commerce is increasing, especially among millennials, as trust in mobile payments grows.

On January 1, 2015, a reform of the Finnish regulation on information society took place. This Information Society Code sets regulations on e-privacy, consumer protection, communications networks, and data security. It is important that cross-border merchants are aware of these regulations before entering the Finnish market.

Consumers in Finland 

  • Total population: 5.54 million (2018) 
  • Internet penetration: 93.7% (2016) 
  • Online shoppers: 3.3 million (2016)
  • Average spending per online shopper: €2,170 (2016) 
  • E-commerce sales: €7.2 billion (2015)
  • E-commerce annual growth rate: 9.6% (2015)

E-commerce is showing strong growth in Scandinavia and consumers here have demonstrated a willingness to embrace online shopping. Scandinavian consumers love to buy online, especially from cross-border merchants, and the popularity of online and mobile shopping is growing each year. If you’re an international merchant looking to expand your business, this region could offer a profitable market for you.

Expanding into a new cross-border market is always a challenge, but it can be very rewarding if done right. For the latest news and information about how to scale up your e-commerce enterprise into an international success, subscribe to the Payza Blog and follow us on Facebook and Twitter.

Country Spotlight: Germany, the Third Most Active E-commerce Country

Germany Country Spotlight

Germany is Europe’s largest economy and the most populous and largest country in the EU. It is also the third most active e-commerce country in the world, both for imports and exports, after the US and the UK. The German e-commerce market is strong worldwide and accounts for 25% of the European e-commerce turnover.

Germany had a total turnover of €105.6 billion in 2016, an increase of 10% from 2015. This is a lucrative country to do business in, especially online, as Germany ranks 5th in the world for online sales volume. German consumers have a big interest in online shopping, in fact, Germany shows the second highest interest in the search term “shop online” according to Google Trends.

Unless otherwise noted, figures in this article are sourced from: 

German Consumers

  • Total population: 82.11 million (2017)
  • Internet penetration: 71.1 million or 86.8% (2013)
  • Mobile penetration: 139.9% (2013)
  • Online shoppers: 51.6 million (2015)
  • E-commerce sales: 59.7 billion EUR (2015)
  • M-commerce sales: 4.97 billion (2013)
  • E-commerce annual growth rate: 13.3% (2015)

Germany is the most populous country in the EU and over 62% of Germans shop online. 90% of all internet users buy their goods or services online and spend on average €1,157 per year. The biggest online shopping day in Germany is “Green Monday,” the first Monday in December. This day works as an online shopping promotional event before Christmas.  

Credit card usage is uncharacteristically low in Germany, making bank transfers and invoices the most popular payment methods. A survey from 2013 showed that six in ten online shoppers prefer to pay after receiving the items they’ve ordered online. Other popular payment methods in Germany are online payment services and e-wallets.

The top product categories in Germany for 2016 retail e-commerce sales were Clothing (an increase of 11.5% in sales from a year earlier) and Consumer Electronics & Telecom. Other popular categories include Shoes & Lifestyle and Information Technology.

German businesses are also turning more towards online shopping for their B2B needs; 83% of the companies surveyed in a 2015 study stated that they frequently made company purchases online, such as for office supplies and other business needs.

Drivers and Barriers

Driver: Cross-border Commerce

Germany is one of the world leaders in cross-border e-commerce and German online shoppers love to buy cross-border, mostly from the UK, the US, France and China. The cross-border e-commerce penetration among German digital buyers is on the rise. In 2015, 53% of German internet users made an international purchase, which is more than shoppers in most other European countries. Furthermore, Germany is responsible for 15% of global cross-border sales.

The German e-commerce market totaled €59.7 billion in 2015 and grew about 12% to €66.9 billion in 2016, according to a report by Bundesverband E-Commerce und Versandhandel (bevh). This market is one of the most active ones in the world and is growing faster than any other Western European Country.

Barrier: Aversion to Credit Cards

Many Germans are wary of using credit cards because of a fear of carrying debt. In 2015, the level of card payments was at just 12%, a number that is expected to fall to 8% by 2019! Also, only 25% of German shoppers use credit cards when they make an online purchase.

Merchants who wish to sell to German online shoppers need to offer alternative payment options beyond credit cards. Popular alternatives to credit cards would be paying via bank transfers, invoices and e-wallets.

Driver: M-commerce

Mobile commerce is gaining popularity in Germany and a big proportion (62%) of the German population own smartphones. In 2013, 10% of all online sales were made via a mobile device and in 2014, it was reported that 15% of German consumers made a monthly purchase on their smartphones. In 2016, retail m-commerce sales made up 33.2% of Germany’s total retail e-commerce sales.

Merchants wanting to do business in Germany should focus on offering mobile-friendly websites and provide convenient ways to shop using a mobile device (such as apps), as this will surely result in profits for the business. By optimizing for mobile payments, merchants can attract more German consumers.

Barrier: Strict Data Protection & High Return Rates

In Germany and the EU, data protection and privacy laws are very strict. The European Union “Electronic Commerce Directive (2000/31/EC)” provides rules for online services in the EU, which the German regulatory environment follows. Among other things, online providers must respect consumer protection rules by indicating contact details on their website, clearly identifying advertising, and protecting visitors against spam. Consumers must also be informed when businesses are collecting data, what the data will be used for, and who will have access to it. They must also be given sufficient time to object to how their personal information will be processed. Companies are advised to consult with a lawyer before collecting, storing or processing any kind of data in Germany.

Germany is also known for having a high return rate and many German consumers are hesitant to shopping abroad because they feel that returning products would be too difficult or costly. There are reports claiming that 50% of all orders by German consumers get sent back! This is very important for merchants to be aware of and when shipping internationally to Germany, it’s important to offer the same returns policy as the one in place for the business’ native country and it could be good to have a local return address.

German E-Commerce Facts

  • The third most active e-commerce market, after the UK and the US.
  • A world leader in cross-border e-commerce.
  • Accounts for 25% of the European e-commerce turnover.
  • Most popular payment methods are invoices, bank transfers, and e-wallets.
  • Green Monday (the first Monday in December) is the biggest online shopping day of the year.
  • Ranks 5th in the world for online sales volume.
  • 51.6 million of the population shops online and 90% of all internet users buy their goods or services online.
  • Retail m-commerce made up 33.2% of Germany’s retail e-commerce sales in 2016.
  • The most popular product categories for retail e-commerce sales include Clothing, Consumer Electronics & Telecom, Shoes & Lifestyle, and Information Technology.

German consumers love to buy cross-border, making Germany a fruitful market for international merchants. Online and mobile shopping are gaining popularity as well, both among personal shoppers and German businesses, so whether you sell to individuals or businesses, Germany is a lucrative market for you.

Expanding into a new cross-border market is always a challenge but can be rewarding if done right. For the latest news and information about how to scale up your e-commerce enterprise into an international success, subscribe to the Payza Blog and follow us on Facebook and Twitter.

Country Spotlight: Egyptian E-Commerce Comes to Life

Country Spotlight: Egypt

After an extended period of instability, Egypt’s economy is beginning to strengthen once again. This is due in part to a series of bold economic reforms on the part of the Egyptian government, including measures to induce investment and spur private-sector job creation, the introduction of a value-added tax (VAT), and a reform of fuel subsidies. These reforms have inspired praise from the International Monetary Fund (IMF) and has helped earn the country a $12bn loan.

Any large influx of money into a market is bound to catch the eye of investors, and rightly so! The loan and the economic reforms have improved Egypt’s public finances and strengthened social programs, stabilizing the economy. This in turn puts more disposable income into the pockets of Egyptian consumers.

With money to spend and the recession now firmly in the rear-view mirror, today’s consumers in Egypt are turning to e-commerce to get their shopping fix. If you are an e-commerce merchant looking to expand your reach to Egypt, here are some important points to consider:

Unless otherwise noted, figures in this article are sourced from:

Egyptian Consumers

  • Total population: 92 million
  • Internet users: 48 million
  • Online shoppers: 8 million
  • E-commerce sales: $5 billion USD
  • E-commerce annual growth: 22%

As with any newly-affluent demographic, Egypt’s growth potential is great and, for now, the consumer demand for e-commerce merchandise is far greater than the supply. However,, the biggest domestic player and the largest online shopping portal in the Middle East and North Africa region (MENA), was purchased by Amazon early this year. Around the same time, Souq’s biggest competitor Jumia also invested $20 million into Egypt. The success of Jumia and other new online sellers in recent years proves that the Egyptian market is still hungry for more e-commerce options.

Egypt is home to the highest number of internet users of any MENA country, with more than half of the country’s population online. However, the proportion of the online population that participates in e-commerce remains extremely low, with only 1 out of 6 people using the internet to shop. That number is expected to rise rapidly though, as the wealth of the nation grows.

Currently, most online sales to Egyptian consumers fall under the categories of electronics, entertainment, airline tickets, and fashion.

Drivers and Barriers

Driver: Rapid Economic Recovery

The political and economic turmoil of recent years has prevented Egypt from fully modernizing its economy and its e-commerce sector in particular. As we’ve seen in many other countries, such as Spain and Ukraine, this state of affairs is almost always followed by a massive explosion of growth in infrastructure, internet connectivity and e-commerce penetration. The investments being made by the local government and the IMF have created a period where the demand for e-commerce options far outstrips the supply, so it is an ideal time for retailers to find their audience.

Barrier: Cash Dependency

Payment card penetration is low in Egypt, with only around 10 million credit or debit card holders in the country, representing a little more than 10% of the population. That number is slightly higher if we look solely at Egypt’s online population, but roughly 80% of e-commerce purchases are still paid for by cash-on-delivery. Credit card issuance is growing by 40% yearly, so cash dependency will decrease over time, but it is very beneficial to offer alternative payment options when selling to Egyptian customers.

Driver: Localized Services

Prior to Amazon’s $580 million purchase of, the American e-commerce platform had spent years competing with the Egyptian company throughout MENA, failing to oust the incumbent platform due to poor or nonexistent language and currency support. Consumers in Egypt place a great value on localized services, so retailers who offer Arabic-language websites and support the Egyptian pound currency (EGP) have a competitive advantage over other cross-border sellers.

Barrier: Market Control

Key among the government initiatives to stabilize the Egyptian economy was the introduction of a VAT rate, which currently stands at 14%, along with restrictions on foreign investments in several sectors of the economy. Though designed to create the conditions which allow business and innovation to flourish, these controls also give domestic businesses a competitive advantage over cross-border retailers.

Egyptian E-Commerce Facts

  • Largest online population in the MENA region.
  • Egyptian consumers spent an average of $641 USD online in 2015.
  • The demographic that spends the most online is urban, well-educated people aged 26-35.
  • The most popular payment method is cash-on-delivery.
  • The most popular product categories for online shoppers are electronics, entertainment, airline tickets, and fashion.
  • According to Payfort’s State of Payments in the Arab World, Egypt’s e-commerce market is expected to reach a value of $2.7bn by 2020, a growth of 100% over 5 years.

Despite Egypt’s ongoing concerns, the country’s growth potential is unmatched in the region. Egyptian consumers are hungry for independent retailers, with numerous underserved market segments and little access to cross-border merchandise. The challenge with the Egyptian market is that after so many years of economic instability, it’s hard to quantify the market’s risk factor. At the same time, that’s also what makes the potential reward so great. E-commerce businesses have the opportunity to gain significant traction in a rapidly maturing market by expanding their reach into Egypt.

Expanding into a new cross-border market is always a challenge but can be very rewarding if done right. For the latest news and information about how to scale up your e-commerce enterprise into an international success, subscribe to the Payza Blog and follow us on Facebook and Twitter.

New Payza Checkout Experience

New Payza Checkout Experience

Streamlined checkout process that makes it faster and easier to pay by credit card, Bitcoin, or Payza e-wallet

Payza is excited to announce that we have updated our checkout module! This is great news for Payza merchants and their customers, as the new process simplifies the checkout experience for faster and easier payments.

Thousands of online merchants already use Payza to process online payments and that number is growing each week. For information on how to set up a Payza Business Account, and integrate Payza payment buttons and checkout module into your own e-commerce website, review our Payza Merchant Setup Guide for everything you need to get started.

As an online shopper, you can now make payments at a Payza merchant whether you already have a Payza account or not. When you pay as a guest, you will have the option to complete the purchase using a credit card or Bitcoin (if your merchant offers both these options). Once the payment is complete, you have the option to join Payza and create a Payza Personal Account for faster checkouts in the future.

So how does the new checkout process work? When completing your purchase, you now have two options to choose from:

  • Pay as a Payza member
  • Pay as a guest

If you’re a Payza member and would like to pay via your Payza account, select “Pay as a Payza member”, enter your account details, and choose your payment method:

  • E-wallet
  • Credit card
  • External Bitcoin Wallet

If you want to pay instantly with the Bitcoin you have in your Payza account, you must select the “E-wallet” option. From here, you can select to pay with any currency balance in your Payza account, including Bitcoin.

If you want to pay with Bitcoin from an external Bitcoin wallet, select the “Bitcoin” option. You will then receive a Bitcoin address to send your payment to. You have approximately 60 minutes to complete the transaction or your purchase will be cancelled.

If you’re not a Payza member, select “Pay as a guest” and choose your payment method:

  • Credit card
  • Bitcoin

These gifs show you exactly how to complete the guest checkout process using a credit card or Bitcoin. If you’re a Payza merchant, we suggest placing these resources on your website to help your customers complete their Payza checkouts:

Payza Guest Checkout – Credit Card

New Checkout Process - Credit Card

Payza Guest Checkout – Bitcoin

New Checkout Process - Bitcoin

When your payment has been processed, you will receive an email with a purchase confirmation. You will also get the option to sign up for a free Payza Personal Account. To set up your Payza account, all you have to do is click the “Validate email” link in the confirmation email, then choose a password and your Payza account will be activated!

Note: Guest checkout is currently not available for Indian Rupee (INR) purchases.

To learn more about Payza’s services and to receive all the latest updates about new Payza products and features, make sure you subscribe to our blog and follow us on Facebook and Twitter.

Payza Launches Global ISO Program

Payza ISO Program

The Payza Referral Program is already a great way to earn money by telling people about Payza, but if you know merchants and businesses who may be able to benefit from our services there’s now a way to earn even more!

With so much more than just credit card processing, Payza is a great all-in-one online payment solution or a fantastic add-on to a merchant’s existing payment options. Payza offers Bitcoin payment processing and e-wallet payments on top of specialty local options.

To help spread the word about our services, Payza is introducing a new global ISO program to let independent sales representatives and organizations in over 190 countries earn lucrative commissions by promoting Payza’s services to online businesses. This is a great way to earn money while increasing Payza’s adoption among online merchants. If you’re a Payza member, that means you’ll also be getting more merchants that accept Payza e-wallet payments, giving you more options for your Payza funds!

What is an ISO?

An ISO, or Independent Sales Organization, promotes merchant services on behalf of payment processors such as Payza. ISOs operate under strict conditions so this task is not for everybody, but if you are well-organized, responsible, and have a friendly and outgoing personality, this may be a great opportunity for you.

Existing ISOs are encouraged to take part in Payza’s new global ISO program. For details on how to get started, contact our Business Development Team by sending an email to [email protected].

What are the terms of the Payza ISO Agreement?

If you would like to promote Payza’s merchant services, you must complete an NDA (non-disclosure agreement) and an ISO Agreement. This means that you are bound not to disclose the proprietary information you learn about our services. When promoting Payza, you are prohibited from misrepresenting or making false claims about Payza’s services.

Payza accepts a wide range of merchants from a vast amount of countries worldwide, but there are still some restrictions on which businesses that can use our services. Be sure to read the Payza Reference Center for details about these restrictions: Acceptable Use and Activities Not Allowed.

Payza provides a wide range of resources to help our members use their Payza account to the fullest, however ISOs are responsible for on-boarding merchants and assisting with basic integration if they wish to receive a full share of commissions.

How do I get started?

Becoming a Payza ISO is easy. Once you complete the necessary paperwork, you can begin promoting Payza’s services immediately. Simply contact [email protected] to request the NDA and Payza ISO Agreement, and return those documents when completed.

We suggest that you sign up for your own Payza account and have it verified to receive your commissions with the shortest possible delay.

Once the ISO documentation has been completed and your Payza account has been set up, you’re ready to start finding clients. Payza has marketing resources available upon request to help you let your contacts know what makes Payza the right partner for their online payment processing needs.

If you have any questions or feedback regarding the new Payza ISO Program, we look forward to hearing your comments.

Regional Spotlight: Consumers and E-commerce in Southeast Asia

Regional Spotlight: Southeast Asia

All eyes are on Asia Pacific as the world’s fastest-growing e-commerce sector. In Q1 2017, 40% of the global e-commerce turnover took place in Asia Pacific, driven by the large, mature local markets including China and India. However, according to Google’s Mark Woo, head of e-commerce, travel and financial services, the next major boom market in the region is Southeast Asia.

Southeast Asia contains all the countries south of China, east of India, west of New Guinea and north of Australia, comprising the mainland states Vietnam, Laos, Cambodia, Thailand, Myanmar and Malaysia as well as the maritime states Indonesia, Singapore, Philippines, East Timor and Brunei. It is the third most populous region in the world (after its two neighbors, Southern Asia and Eastern Asia) and is experiencing a population growth rate above the global average. The key factors driving its importance as the next major market for e-commerce are the growth of internet penetration and the rapid expansion of the middle-class in the region.

Consumers in Southeast Asia

  • Total population: 620 million
  • Internet users: 200 million (30% penetration)
  • E-commerce sales: USD 10 billion (2017 estimate)
  • E-commerce annual growth rate: 32%

A 2016 study by investment firm Temasek Holdings in association with Google estimates that by 2025, internet penetration will have tripled to 600 million users and the size of the e-commerce market in the region will have grown to $88 billion. It is these estimates that are turning heads, attracting investors, brand manufacturers and retailers to the region with the intention of capitalizing on the approaching boom.

These investors include the world’s two biggest e-commerce marketplaces, Alibaba and Amazon. Alibaba has purchased major shares in two of the largest local e-commerce companies, Singapore’s Lazada and Indonesia’s Tokopedia. In late July, Amazon officially entered the Southeast Asian market by launching its Prime Now delivery service in Singapore. Offering the two-hour delivery service to all of Singapore’s 5 million residents from day one is an aggressive move – it shows just how seriously Amazon is taking the Southeast Asia market and puts the platform in direct competition with Lazada, of which Alibaba owns 83%. Lazada will be a tough competitor for Amazon, as they already offer grocery deliveries via Redmart and a Prime-like subscription service integrated with Uber and Netflix, to which Prime Video still pales in comparison.

Top Target Markets (2015) 

E-Commerce Market Size ($b) Share of Retail Sales
Indonesia 1.7 0.6%
Malaysia 1 1.1%
Singapore 1 2.1%
Thailand 0.9 0.8%
Philippines 0.5 0.5%
Vietnam 0.4 0.6%

Source: Maybank Kim Eng, Temasek Holdings, Google Inc.

It’s challenging to provide complete and accurate figures for the e-commerce market in Southeast Asia. With eleven countries and three territories, many of them small states, the data is inconsistently recorded and incomplete, if it even exists at all. Thailand, for example, is the only country in the region that breaks down retail sales into a separate online category, and is therefore the only country for which we have an accurate account of how e-commerce sales stack up against brick and mortar. For this reason, Thailand is useful as a guide for how e-commerce is likely to grow throughout the region.


Consumers and Thailand are adopting online shopping at a faster rate than anywhere else in Southeast Asia. E-commerce sales are growing by more than 100% annually, while traditional retail within the country is growing at only 10%. Faster internet speeds are driving more people online – according to local mobile provider TAC, Thais spend six hours a day on social media – while the success of retailers like Lazada attracts more consumers away from brick-and-mortar stores in favor of online shopping.


With the largest economy in Southeast Asia, Indonesia also has the region’s largest online retail market. Some of the credit for the relative maturity of the market goes to local e-commerce incumbent Tokopedia, an online marketplace which has just earned an investment of $1.1 billion from Alibaba. With an estimated annual growth rate of 50%, Indonesia is likely to remain the region’s largest e-commerce market region and has set a tone for the region as one of Asias foremost mobile-first nations. Over 70% of local internet traffic originates from smartphones, offering m-commerce retailers a unique opportunity to reach Southeast Asian consumers.


From a purely technological perspective, Singapore is the region’s most advanced e-commerce market with the largest share of total retail sales taking place online. As a city-state, Singapore’s population of 5 million people is 100% urban (one of the reasons why Amazon was able to offer the Prime Now service at launch), which helps to drive high internet penetration and connection speeds. The nation’s status as a global financial center with a wealthy and multicultural population has helped it to earn the designation as the most “tech-ready” nation by the World Economic Forum, making it a natural hub for the region’s e-commerce boom and an irresistible market for cross-border investment.

E-commerce in Southeast Asia is in on the verge of an explosion, following in the footsteps of its neighbor regions, Southern and Eastern Asia. The population is gaining widespread internet access and the economy is growing rapidly, driving much of the local populous into the middle-class. Now is the time for cross-border retailers to enter the market and get a foothold on a new population of digital consumers before the market floods and leaders begin to emerge.

For more information on specific domestic markets within Asia and around the world, keep an eye on our Country Spotlight section of the Payza Blog. Also be sure to subscribe to our blog and follow us on Facebook and Twitter for the latest news and information about how to scale up your e-commerce enterprise into an international success

Payza Unveils Test Center for Smoother Payment Integrations

Payza Press Release

The new section allows Payza Business Accounts to test their payment button and instant payment notification integrations prior to a live release

LONDONAug. 28, 2017 – Payza, an award-winning global online payment platform, today announced the release of the Payza Test Center, which offers merchants a new way to test out their integrations prior to a live release.

The Test Center allows businesses to create and analyze test Payment Buttons and Instant Payment Notifications (IPNs) without performing real payment transactions. All Payza Business Accounts, both verified and unverified, have access to the Test Center. The Test Center provides sample information for testing credit card transactions using both Payza Member Checkout and Guest Checkout.

The Payza Test Center provides all the tools that a merchant needs to test their payment buttons and generate IPNs. “We wanted to provide added resources and a more user-friendly environment to help our merchants make sure their integrations are properly set up from beginning to end,” said Ali Nizameddine, EVP Product and Technology at Payza.

With this new offering, businesses can now convert individual Standard Integration and Advanced Integration Payment Buttons into test buttons, which reproduce the functionality of live buttons, however no payment data is ever sent or received. Merchants can still set their accounts to Test Mode, which converts all payment buttons into test buttons.

The Test Center provides scripts to convert payment buttons into test buttons, which allow merchants to verify that their buttons are properly configured. Transactions performed through test buttons can then be used to generate sample IPNs, with a range of settings to recreate the various Payza transaction statuses.

Sample IPNs can be used to build or test various post-payment automation scripts. Payza IPNs transmit encrypted information regarding every aspect of a Payza transaction. Once decrypted, merchants can use the values for scripts that automate post-payment tasks, such as sending out follow-up emails or fulfilling an order. Find a full list of IPN values in the Payza Reference Center: Payza API Guide – IPN.

“The new Test Center replaces Payza Sandbox and Payza Developer’s Center as the complete testing environment for Payza integrations,” said Firoz Patel, Payza’s CEO. “It’s part of our mission to make sure that our business accounts can easily navigate and test within our user interface and we’re confident that the Test Center will help in this regard.”

About Payza
Payza is an award-winning payments technology company. The highly secure platform provides businesses and consumers around the world with practical solutions for processing online payments. Payza supports 26 currencies and serves over 14 million members in more than 190 countries.

Payza serves traditional and emerging markets, providing a wide range of built-in tools including: Online payment processing, online global money transfers, fraud screening, subscription billing, transaction dispute resolution, cryptocurrency exchange services, and global payouts.

More information is available about Payza on its website (, FacebookTwitterLinkedIn, and the company’s blog.